There are a ton of messages out influencing all of us, conditioning all of us, through television. Agree, disagree or feel indifferent to these messages, they are still there.
As a father who is trying to rise above the limited expectations of our society and be an example for the young men I am responsible to train at the same time, I am glad to limit the messages I am putting into myself by "boycotting" television.
While I do not find this specific commercial raunchy, there are some messages that I don't like within it, mainly the ones that take your sexuality from the private to public. This ad was designed to be sexual because of the hip movement, the same effect could possibly be had while jumping up and landing. And then there is the term "ring her bell"...yeah, that one is there too.
There are many more actually, but we have become so conditioned to the messages that we miss all these undertones.
As a society, we have allowed for the belief that the way we are cared for by another is sexual performance and pleasure, and we have missed out, leaving people lonely, empty, and searching.
I understand the fight against the commercial, but it shouldn't be this one commercial. It should be so much more.
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